Containing CSR Skepticism: The Importance of Cause-Related...

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SSRN Electronic Journal 2011

Containing CSR Skepticism: The Importance of Cause-Related Marketing Quantifiers in Consumer Attributions of Corporate Motives

Vlachos, Pavlos A., Krepapa, Areti, Koritos, Christos D., Tasoulis, Konstantinos
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Year:
2011
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.1888308
File:
PDF, 407 KB
english, 2011
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