Corporate Brand Management (Marken als Anker strategischer...

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Corporate Brand Management (Marken als Anker strategischer Führung von Unternehmen) ||

Esch, Franz-Rudolf, Tomczak, Torsten, Kernstock, Joachim, Langner, Tobias, Redler, Jörn
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Volume:
10.1007/97
Year:
2019
Language:
german
DOI:
10.1007/978-3-658-24900-7
File:
PDF, 19.21 MB
german, 2019
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