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Product Placement, Markengedächtnis, Markenimage (1)
Bock, Michael, Gómez Izquierdo, SiracusaVolume:
18
Language:
german
Journal:
Zeitschrift für Medienpsychologie
DOI:
10.1026/1617-6383.18.3.106
Date:
July, 2006
File:
PDF, 91 KB
german, 2006