Does the CMO’s personality matter for web traffic? Evidence...

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Journal of the Academy of Marketing Science 2019 / 7

Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

Winkler, Hans-Jörg, Rieger, Verena, Engelen, Andreas
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00671-9
Date:
July, 2019
File:
PDF, 1.06 MB
english, 2019
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