Towards a definition for branded entertainment: An...

Journal of Marketing Communications 2019 / 07

Towards a definition for branded entertainment: An exploratory study

van Loggerenberg, Marthinus JC, Enslin, Carla, Terblanche-Smit, Marlize
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2019.1643395
Date:
July, 2019
File:
PDF, 1.88 MB
english, 2019
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