Beyond endorsements: The effect of celebrity Creative...

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Psychology and Marketing 2019 / 07

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Fowler, Kendra, Thomas, Veronica L.
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21251
Date:
July, 2019
File:
PDF, 656 KB
english, 2019
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