Acceptance and use of big data techniques in services...

Journal of Retailing and Consumer Services 2020 / 01 Vol. 52

Acceptance and use of big data techniques in services companies

Cabrera-Sánchez, Juan-Pedro, Villarejo-Ramos, Ángel F.
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Volume:
52
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101888
Date:
January, 2020
File:
PDF, 643 KB
english, 2020
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