Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
Buhmann, Alexander, Macnamara, Jim, Zerfass, AnsgarLanguage:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2019.101825
Date:
July, 2019
File:
PDF, 3.13 MB
english, 2019