![](/img/cover-not-exists.png)
Reversing the Placebo: Performance‐Branded Experiences Can Undermine Consumer Performance
Banker, Sachin, Gosline, Renée Richardson, Lee, Jeffrey K.Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1131
Date:
July, 2019
File:
PDF, 176 KB
english, 2019