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Dynamic allocation of promotional budgets based on maximizing customer equity

Memarpour, Mehrdad, Hassannayebi, Erfan, Fattahi Miab, Navid, Farjad, Ali
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Language:
english
Journal:
Operational Research
DOI:
10.1007/s12351-019-00510-3
Date:
August, 2019
File:
PDF, 1013 KB
english, 2019
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