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You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
Sarkar, Abhigyan, Sarkar, Juhi Gahlot, Sreejesh, S., Anusree, M. R., Rishi, BikramjitLanguage:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-019-00164-8
Date:
August, 2019
File:
PDF, 762 KB
english, 2019