The Backdoor to Overconsumption: The Effect of Associating...

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SSRN Electronic Journal 2004

The Backdoor to Overconsumption: The Effect of Associating 'Light' Food with Health

Geyskens, Kelly, Pandelaere, Mario, Dewitte, Siegfried, Warlop, Luk
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Year:
2004
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.875291
File:
PDF, 104 KB
english, 2004
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