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Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
Hogreve, Jens, Wünderlich, Nancy V., Chowdhury, Ilma Nur, Fleischer, Hannes, Mousavi, Sahar, Rötzmeier-Keuper, Julia, Sousa, RuiLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.07.027
Date:
July, 2019
File:
PDF, 1.13 MB
english, 2019