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Sensitivity to Ulterior Motives in Retail Settings: The Moderating Role of Dual-Identity versus Sole-Identity Consumers
Main, Kelley J., Guo, Wenxia, White, KatherineJournal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.06.004
Date:
July, 2019
File:
PDF, 919 KB
2019