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How Do Brands' Facebook Posts Induce Consumers' E-Word-of-Mouth Behavior?
Kim, Taemin, Kim, Hyejin, Kim, YunhwanLanguage:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2019-027
Date:
July, 2019
File:
PDF, 394 KB
english, 2019