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Journal of Business Research 2019 / 7

Discount venture brands: Self-congruity and perceived value-for-money?

Baker, Thomas L., Chari, Simos, Daryanto, Ahmad, Dzenkovska, Julija, Ifie, Kemefasu, Lukas, Bryan A., Walsh, Gianfranco
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.07.026
Date:
July, 2019
File:
PDF, 461 KB
english, 2019
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