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Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
Yao, Qingjiang (Q. J.), Martin, Mary C., Yang, Hsin-Yen, Robson, ScottLanguage:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2019.1638482
Date:
August, 2019
File:
PDF, 1.80 MB
english, 2019