The impact of IMC consistency and interactivity on city...

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The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

Šerić, Maja, Vernuccio, Maria
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Journal:
Current Issues in Tourism
DOI:
10.1080/13683500.2019.1637403
Date:
July, 2019
File:
PDF, 1.55 MB
2019
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