A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Khamitov, Mansur, Grégoire, Yany, Suri, AnshuLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00679-1
Date:
August, 2019
File:
PDF, 1.38 MB
english, 2019