Product Rating Statistics as Consumer Search Aids

Journal of Interactive Marketing 2019 / 11 Vol. 48

Product Rating Statistics as Consumer Search Aids

Guan, Chong, Lam, Shun Yin
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Volume:
48
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.02.003
Date:
November, 2019
File:
PDF, 1.95 MB
english, 2019
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