Impact of Advertising Intensity on Market Risk of a Firm: A...

  • Main
  • 2019 / 08
  • Impact of Advertising Intensity on Market Risk of a Firm: A...
Global Business Review 2019 / 08

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Tripathi, Shalini Nath, Misra, Dheeraj, Siddiqui, Masood
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Global Business Review
DOI:
10.1177/0972150919856998
Date:
August, 2019
File:
PDF, 657 KB
english, 2019
Conversion to is in progress
Conversion to is failed