Belief in fate and self-efficacy in road safety advertising...

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Australasian Marketing Journal (AMJ) 2019 / 7

Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate

Becheur, Imene, Guizani, Haithem, Shaaban, Khaled
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Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2019.06.004
Date:
July, 2019
File:
PDF, 613 KB
2019
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