Impact of In-Store Promotion and Spillover Effect on Private Label Introduction
Zhou, Yingjue, Liu, Tieming, Cai, GangshuVolume:
11
Language:
english
Journal:
Service Science
DOI:
10.1287/serv.2019.0236
Date:
June, 2019
File:
PDF, 1.24 MB
english, 2019