The Interaction Effect of Type of Message X YouTuber’s...

The Interaction Effect of Type of Message X YouTuber’s Media Metrics on Customers’ Responses and the Moderation of Conformity Intention

Zuniga Huertas, Melby Karina, Coelho, Tarcisio Duarte
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Volume:
11
Journal:
Future Internet
DOI:
10.3390/fi11060135
Date:
June, 2019
File:
PDF, 931 KB
2019
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