Building Satisfaction and Loyalty During a Musical Benefit...

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Building Satisfaction and Loyalty During a Musical Benefit Event: A Consumer-Based Approach

Albouy, Jeanne, Galan, Jean-Philippe, Maubisson, Laurent
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Language:
english
Journal:
Nonprofit and Voluntary Sector Quarterly
DOI:
10.1177/0899764019843341
Date:
May, 2019
File:
PDF, 613 KB
english, 2019
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