Social media communications and festival brand equity:...

Journal of Hospitality and Tourism Management 2019 / 09 Vol. 40

Social media communications and festival brand equity: Millennials vs Centennials

Llopis-Amorós, Maria-Pilar, Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Fuentes-Blasco, Maria
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Volume:
40
Language:
english
Journal:
Journal of Hospitality and Tourism Management
DOI:
10.1016/j.jhtm.2019.08.002
Date:
September, 2019
File:
PDF, 539 KB
english, 2019
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