The role of culture in the determination of a standardized...

South African Journal of Business Management 2008 / 06 Vol. 39; Iss. 2

The role of culture in the determination of a standardized or localized marketing strategy

Van Heerden, C. H., Barter, C.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v39i2.559
Date:
June, 2008
File:
PDF, 79 KB
english, 2008
Conversion to is in progress
Conversion to is failed