Price framing and consumers’ purchase intention on...

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Price framing and consumers’ purchase intention on pay-how-you-drive tariffs; Preisframing und Abschlussbereitschaft von Pay-how-you-drive-Tarifen;

Musiol, Andreas, Steul-Fischer, Martina
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Language:
english
Journal:
Zeitschrift für die gesamte Versicherungswissenschaft
DOI:
10.1007/s12297-019-00440-1
Date:
July, 2019
File:
PDF, 553 KB
english, 2019
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