Multichannel integration along the customer journey: a...

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Service Industries Journal 2019 / 08

Multichannel integration along the customer journey: a systematic review and research agenda

Gao, Lily (Xuehui), Melero, Iguacel, Sese, F. Javier
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Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642069.2019.1652600
Date:
August, 2019
File:
PDF, 3.44 MB
english, 2019
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