Indian Consumers’ Assessment of ‘Luxuriousness’: A...

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Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands

Devanathan, Sangeeta
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Language:
english
Journal:
IIM Kozhikode Society & Management Review
DOI:
10.1177/2277975219859778
Date:
August, 2019
File:
PDF, 737 KB
english, 2019
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