The role of customer online brand experience in customers'...

The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

Yasin, Mahmoud, Liébana-Cabanillas, Francisco, Porcu, Lucia, Kayef, Rasem N.
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Volume:
52
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101902
Date:
January, 2020
File:
PDF, 506 KB
english, 2020
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