Price negotiating for services: elucidating the ambivalent...

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Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations

Alavi, Sascha, Habel, Johannes, Schwenke, Marco, Schmitz, Christian
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00676-4
Date:
August, 2019
File:
PDF, 669 KB
english, 2019
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