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A Comparison of Audiences at Selected Hallmark Events in the United States
Nicholls, J. A. F., Laskey, Henry A., Roslow, SydneyVolume:
11
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1992.11104496
Date:
January, 1992
File:
PDF, 702 KB
english, 1992