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Discount venture brands: Self-congruity and perceived value-for-money?
Baker, Thomas L., Chari, Simos, Daryanto, Ahmad, Dzenkovska, Julija, Ifie, Kemefasu, Lukas, Bryan A., Walsh, GianfrancoJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.07.026
Date:
July, 2019
File:
PDF, 461 KB
2019