Overlay ads in humorous online videos: it’s a matter of...

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International Journal of Advertising 2019 / 07

Overlay ads in humorous online videos: it’s a matter of timing

Vermeulen, Ivar, Droog, Ellen, Burgers, Christian
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1621616
Date:
July, 2019
File:
PDF, 1.71 MB
2019
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