Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust
Chang, Kuo-Chien, Hsu, Ya-Ti, Hsu, Chia-Lin, Sung, Yung-KunVolume:
44
Language:
english
Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2019.101265
Date:
November, 2019
File:
PDF, 458 KB
english, 2019