Industrial Advertising Effects and Budgeting Practices

Journal of Marketing 1976 / 01 Vol. 40; Iss. 1

Industrial Advertising Effects and Budgeting Practices

Lilien, Gary L., Silk, Alvin J., Choffray, Jean-Marie, Rao, Murlidhar
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Volume:
40
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297604000104
Date:
January, 1976
File:
PDF, 1.12 MB
english, 1976
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