Brand Positioning Using Multidimensional Scaling Technique:...

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Vision The Journal of Business Perspective 2019 / 08

Brand Positioning Using Multidimensional Scaling Technique: An Application to Herbal Healthcare Brands in Indian Market

Adlakha, Kanupriya, Sharma, Sanjeev
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Language:
english
Journal:
Vision: The Journal of Business Perspective
DOI:
10.1177/0972262919850930
Date:
August, 2019
File:
PDF, 807 KB
english, 2019
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