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Celebrity endorsement and brand passion among air...

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International Journal of Hospitality Management 2019 / 8

Celebrity endorsement and brand passion among air travelers: Theory and evidence

Gilal, Faheem Gul, Paul, Justin, Gilal, Naeem Gul, Gilal, Rukhsana Gul
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Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2019.102347
Date:
August, 2019
File:
PDF, 596 KB
english, 2019
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