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Journal of International Consumer Marketing 2019 / 08

National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model

Motsi, Terence, Park, Ji Eun
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Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2019.1653241
Date:
August, 2019
File:
PDF, 1.14 MB
english, 2019
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