A comparative study of entry mode options for E-commerce...

Electronic Commerce Research and Applications 2019 / 09 Vol. 37

A comparative study of entry mode options for E-commerce platforms and suppliers

Wang, Xin, Wang, Xinyu, Yu, Baoqin, Zhang, Shuhua
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Volume:
37
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2019.100888
Date:
September, 2019
File:
PDF, 1.79 MB
english, 2019
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