Adding Voice to the Omnichannel and How that Affects Brand Trust
Pagani, Margherita, Racat, Margot, Hofacker, Charles F.Volume:
48
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.05.002
Date:
November, 2019
File:
PDF, 1.22 MB
english, 2019