Children’s influence on parental purchase decisions: Scale development and validation
Dikcius, Vytautas, Urbonavicius, Sigitas, Pakalniskiene, Vilmante, Pikturniene, IndreLanguage:
english
Journal:
International Journal of Market Research
DOI:
10.1177/1470785319872377
Date:
September, 2019
File:
PDF, 266 KB
english, 2019