The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin, Moon, Hakil, Kim, Kyung Hoon, Wang, ShumanLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.08.039
Date:
September, 2019
File:
PDF, 347 KB
english, 2019