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[IEEE 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) - Coimbra, Portugal (2019.6.19-2019.6.22)] 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) - The Generation of Experiences as a Differentiating Strategic Factor in the Design of Products: An Approach from Neuromarketing
Cortes Cuns, Manuel, Membiela Pollan, Matias Enrique, Sanchez Amboage, EvaYear:
2019
DOI:
10.23919/CISTI.2019.8760642
File:
PDF, 2.35 MB
2019