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Journal of Brand Management 2019 / 9

Revisiting the Brand Luxury Index: new empirical evidence and future directions

Conejo, Francisco J., Cunningham, Lawrence F., Young, Clifford E.
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-019-00168-4
Date:
September, 2019
File:
PDF, 984 KB
english, 2019
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