Franchising in the Balkans: History, status, and challenges

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  • Franchising in the Balkans: History, status, and challenges
Journal of Marketing Channels 2019 / 08

Franchising in the Balkans: History, status, and challenges

Grünhagen, Marko, Mumdžiev, Nada, Harča, Barbara, Milenković-Kerković, Tamara, Dlačić, Jasmina
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Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2019.1646188
Date:
August, 2019
File:
PDF, 2.34 MB
english, 2019
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