Do experiential events create city brand?

Review of Business Management 2016 / 07 Vol. 18

Do experiential events create city brand?

Vila López, Natalia, Kuster Boluda, Inés, Marín Aguilar, J.Trinidad
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Volume:
18
Language:
english
Journal:
Review of Business Management
DOI:
10.7819/rbgn.v18i60.2536
Date:
July, 2016
File:
PDF, 1020 KB
english, 2016
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