The Role of Marketer-Generated Content in Customer...

Journal of Marketing 2019 / 09

The Role of Marketer-Generated Content in Customer Engagement Marketing

Meire, Matthijs, Hewett, Kelly, Ballings, Michel, Kumar, V., Van den Poel, Dirk
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/0022242919873903
Date:
September, 2019
File:
PDF, 505 KB
english, 2019
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