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The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin
Septianto, Felix, Chiew, Tung Moi, Thai, Nguyen T.Volume:
52
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101916
Date:
January, 2020
File:
PDF, 1.77 MB
english, 2020